December 3, 2014 @ 6:01 PM
I was recently told by a small business owner that they didn't need a press kit. Press kits aren't just for large, high-profile businesses. Whatever your size or line of business, whether you are a start-up entrepreneur, a franchise, a broker or a large commercial company, you need a press kit. While many companies adopt marketing campaigns, when it comes time to address the media's request for a press kit, many entrepreneurs are at a loss.
What Is a Media Kit?
A media kit, sometimes called a press kit, is simply an information packet about a business or product. It is called a media kit or a press kit because many times potential advertising mediums will ask for more information on the potential ......
November 9, 2013 @ 5:21 AM
Here are ten actions SPMG Media can help you with and considers them most important for launching your book. These tips are the basis of a good Book Marketing Plan.
1. Create relationships with key targeted websites, online magazines, and blogs. To create relationships with these high-traffic websites, work with them to write guest posts, do interviews, share a joint marketing campaign, record a Google Hangout, write an on-going Q&A column.
2. Create a functioning website at least two to three months before your publication date. Launch it well. And create new content via blog posts or articles at least once a week, preferably more often. You can create a unique website for your book (or keyword topic), or simply add ...
July 20, 2013 @ 7:06 AM
Capitol Public Radio interviewed Dr. Chris L. Hickey, Sr. regarding his work in preparing trainers for community outreach and education in California's version of the Affordable Care Act, Covered California.
Check out the article and audio clip of the segment - http://www.capradio.org/articles/2013/07/17/covered-california-starts-training-health-care-educators/
More than two-thousand Californians are being trained this month to educate people about getting coverage under the Affordable Care Act
Several dozen people affiliated with labor unions, local government and non-profits filled a room at UC Davis School of Medicine to hear about the federal health care law.
They’re part of a 37 million dollar effort...
May 30, 2013 @ 5:29 AM
Create an advisory board representative of your customers (even if they're kids) and publicize it. Listen to the board's ideas.
Publish a newsletter about your business for customers and potential customers. Send it via regular mail or e-mail and post it on your web page.
Make your values clear. One couple promotes their commitment to family--sometimes closing their store early to attend soccer games when their children or employees' children are competing.
Make donations that represent your business. If you have a garden supply business, for example, contribute seeds and simple tools for a community garden.
Serve as a volunteer in your community and encourage your employees to follow suit......
May 30, 2013 @ 5:10 AM
Lining up a media sponsor can be one of the most powerful ways to attract attendees, donations or volunteers for your fund-raiser or special event.
The media co-sponsor these events for many reasons. Yet competition is fierce in the event-planning world for media sponsors. Some TV community affairs directors routinely get several dozen requests a week for sponsorships. That’s why your pitch must stand out in the crowd.
First, however, you need to understand why the media are eager to team up with community groups like yours and co-sponsor events:
- It makes the media outlet look good in the community
- It can sometimes mean additional publicity, even by competing media
- It’s an inexpensive way for the media outlet to.........
May 30, 2013 @ 5:05 AM
Here are 13 ways to get into print and broadcast stories by being the local angle:
- Offer yourself as an expert. For example, a consumer credit agency that sees a story in USA Today about the increasing number of college-bound freshmen who are already in debt from credit cards can call local TV stations, tell them about the USA Today story, then offer their experts for on-camera interviews. Offer to do the interview anyplace but in your office. Suggest that they film you at a local shopping mall or anyplace else where high school students spend a lot of money.
- Create an experts directory. If you’re a larger organization such as a university, or a company or non-profit that has a wide variety of experts who ......
September 17, 2012 @ 7:12 AM
Determine which demographic — and therefore, which publication/media— would be interested in your business/product/service/talent. Then research which journalists at that publication/media cover the vertical in which your busines/product/service/talent would fall.
Consider making a list of the top 5-10 journalists in your industry that you’d like to build relationships with and then move forward, focusing on those journalists every time you have a story to convey. Read up on the journalists’ articles and get a clear understanding of what each of them covers. When you pitch them, showcase that you follow their work and feel that your information fits in with their coverage.
You don’t have to come right...
September 17, 2012 @ 6:50 AM
Transmedia is simply the art of telling a bigger story from individual parts.
Example: At SPMG Media, when working with a client promoting a festival, we will focus on the history of the event, previous events, individual vendors or entertainers and spotlight them, using biographies, interviews, video clips, etc., to give the reader/viewer insight into what they can expect from the event. By doing this, we allow the reader/viewer to 'experience' the upcoming event, thereby increasing their desire to attend.
We use this information strategically across social media, partner sites, our digital publications and websites...and sometimes we stagger the information so readers/viewers HAVE to follow to the next ...
August 28, 2012 @ 6:52 AM
The BEST form of publicity is getting out to network. BUT HERE'S THE KEY: Network in the area of expertise you NEED! If you're an Actress and you are going to business networking event that doesnt' have anything to do with the Entertainment Industry, you're less likely to meet individuals that can connect you with Casting Director's, Producers or Filmmakers. You would need to go where THEY go.
Making connections with the right people involves research. Google that person. Study where they go, what charities they support, what restaurants they frequent, what organizations they are involved with. I joined Women In Film because there is a mutual need there. Filmmakers, Producers, Directors ...
July 5, 2012 @ 10:07 AM
Successful public speaking can be achieved by facing your fears of it.
Lack of confidence, insufficient knowledge of the subject matter, lack of preparation, the fear of making mistakes or looking foolish usually cause the fear of speaking in public. Sufficient preparation and ample practice can help you control this.
When fear takes over, tension in your chest forces you to resort to costal breathing, making diaphragmatic breathing nearly impossible. Fear can force the voice into the throat, producing a tight, high-pitched, quavering sound. When uncontrolled fear is obvious to your audience, your message is compromised.
To control fear you must first identify its cause. If you fear making a mistake or forgetting, don't take ...